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About Us

Founder of Shilpkriti India, Mrs. Deepti Mohanty at the outbreak of Covid, envisaged ‘Shilpkriti India’ as a medium to lend an empathetic hand

to the struggling artisan community that was terribly hit by the pandemic. Lock-down had

brought about the break-down of the entire productive and financial machinery bringing the

entire craft ecosystem to a halt. The profound image of the Lord of Kriti -Shiva,

metaphorically exalts the underlying spirit of “creation” in the logo as well as the name of

the brand.

To help the artisans of the state of Orissa, the team dived deep into the issue to generate

solutions. Besides redundant business activities during the pandemic, the other major

challenge that they identified was cannibalization of the handcrafted product market by

cheap replicas and knock-offs.

Currently Shilpkriti India is working alongside the artisans of

1) Bamboo Craft

2) Flexible Brass Fish

3) Handloom Accessories

4) Pattachitra craft and many more.

The brand is laying special focus to strengthen the impoverished community of Flexible

Brass Fish- makers of Bellaguntha. While working on the design interventions, they are

striving to accomplish GI (Geographical Indicator) for this craft.

With the intent of using technology and AI to address the challenges, Shilpkriti India was launched

as an initiative to provide a digital platform to the rural artisans and their crafts which have

the potential to get worldwide recognition. Acting as a bridge between the potential customer

and the indigenous artisan so as to help them to generate revenue without having to look for

physical markets to sell their products. Internalizing the spirit of Government of India – Vocal

for Local, the brand is working for the artisans at the grass-root level for creating an

Atamanirbhar Bharat. One major trailblazing undertaking by Shilpkriti India is the concept of

attaching a unique traceability core to the craft product to validate the craft and its authentic

creation journey. With their spear-heading efforts of promoting skills, sharing diversity, and

engaging in cultural collaboration, the brand is set-on carving a niche for the indigenous

crafts of India among the international community of buyers through their e-commerce

platform.